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Chapter 9: Family (family refers to 2 or more people related by
blood…
Chapter 9: Family
family refers to 2 or more people related by
blood,marriage or adoption who reside together in the same household.
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households include unmarried couples, family-friends, roommates,boarders)
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functions of family
socialisation
family members impart manners,goals & values
directly by instruction or
indirectly by observation of behaviour
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Types of parents
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Permissive(remove restraints from children,adult rights with minimal responsibilities)
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family life cycle
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Stage 1: Young Singles
Stage 2: Young Married
Stage 3: Parenthood
Stage 4: Post-parenthood
Stage 5: Dissolution
marketers are interested in determining the demographic and media profiles of the household
decision maker, influencers and users.
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consumer
socialisation
process by which people acquire
skills,knowledge, attitudes & preferences
to function and participate in the marketplace
Direct (budgeting,grooming standards,manners & speech)
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families needs, spending patterns & lifestyle
affected by 1)number of ppl
2)ages & employment status
3)members economic, social, emotional lifestyle needs
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