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Striving for the Bottom Visual Identity (BIG IDEAS IN THE BOOK…
Striving for the Bottom
Visual Identity
What ways can we sell the book?
Art Directions
Malcolm Gladwell (Similar to the way we did the first cover?)
A second idea I had was to move in the direction VERY similar to the cover of Stress & rocking chairs. Predominantly white, only ONE visual element that truly commands your attention and also provides a very easy to grasp prestige that helps you to get the idea of the book.
A shovel
A Hole (where a pile for a foundation would be)
A Mason's Trough
A Brick
A Man Standing on top of a building
Dirty Manly
A close up of a hand grasping another's hand... Very dirty, very manly, possibly event tattooed? Gritty is the key word here... communicating that I am willing to help you get higher by striving for the bottom.
Architect Drawings
Demographic?
Male or Female?
Age?
Occupation?
Financial Income?
NOT A GREATLY SPECIFIC NICHE
PEOPLE LIKE CHAD OWEN
TITLE
Striving For The Bottom
Is this the best title for this book?
Striving
is a painful word
Maybe think of some other
words other than Striving
STRIVING
See you at the bottom
?
OTHER BOOKS LIKE IT:
See you at the top
Zig Zigler
SUBTITLE
Prestige is great sales are better
Aha moments about the book:
There is a idea of building the foundations in the book that makes you think I am striving to make my foundation perfect. BUT THAT IS NOT THE IDEA AT ALL!!!
The idea is rather to build the building well so that
your ceiling can become the next generation's floor
. To think generationally!
BIG IDEAS IN THE BOOK
FOUNDATION
GENERATIONAL THINKING
IDENTITY
PURPOSE
Chapters
This seems to be the whole idea of the book to be honest... Thoughts?
