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Pre-Marketing (Customer (Check Performance overtime (Product (Quality,…
Pre-Marketing
Customer
Check Performance overtime
Product
Quality
Price
Selection
Service
Promotion
Wished of development
Change
Development/Introduce
Take away
Where prefer to shop
Demographic
Survey Channels
Website
Facebook
Shop
Internal Data
sales/m2 overtime HN/HCM
Delovery Data Geography
Claim Data Quantity & Geography
Outside (MPAC)
Competitor Visit (SWOT)
Trends
SWOT
The Market
Channels
Google
Search Furniture
Retail
Interior Design
Focus Group
Questions
What triggers furniture purchase?
Why do they shop
Where they search information
Where they search inspiration
What do they prefer: Retail / Online / Interior Design
What style they prefer
What perception of UMA