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Online_Marketing_Reservation (Distribution (Track order, Excellent…
Online_Marketing_Reservation
Brand Reputation
Brand reputation
Renowned brand
Culture
Influence of Culture
Reference
Known Reference
Impulse
Unplanned products
Options
options of websites
Varieties in products
Distribution
Track order
Excellent exchange/ return goods experience
Time of delivery of my previous purchase
On time delivery
Country of origin
Country of origin products
Information
Find information
Celebrity
Endorsed by a good celebrity
E-marketing
Flash ads
Pop-ups
Deals
Discount
Voucher received over previous purchase
Bad experience
Faced bad experience
Buyback offer
Influence of Buyback or exchange scheme
Assurance of refund
Discount next purchase over
Buying Process
Clear guidance by Application/ Website
Easy buying process
CSR
Prefers CSR
Brand Reputation
Not so famous brands
Distribution
Subscribed express delivery option
Brand is not available in stores
Convenience
Convienence
Payment
Debit/Credit card
Net banking
Cash on delivery
E-waallets
Experience
Overall previous experience
Someone else’s previous experience
Social Media
If the product is popular
If the product is trending
Peer
Relatives Influence
Friend's Influence
To amaze others
Impulse
Flash sale
Price
To identify best prices
Promotions
Sales promotional
Influences directly/indirectly
Quality
Judge the quality
Only original products
Reference
Experiences shared from boss
Reviews
Online reviews influences
SMS/E-mails
SMS/ E-mails
Website
Link provided by search engine
Trust
Reliability of websites
Check the realiability
Celebrity
Endorsed by a Local celebrity
Country of Origin
Not available in City
Place
Physical Store
Time Saving
Time Saving
Website
Design of a website/ Application