Please enable JavaScript.
Coggle requires JavaScript to display documents.
Online_Marketing_HomeAppliances (Payment (Cash on delievry, Net banking,…
Online_Marketing_HomeAppliances
Experience
Someone's Experience
Brand Reputation
Company’s brand reputation
Not so famous brands
Culture
Influence of culture
Reference
Someone's reference
Options
Options of websites
Varieties
Impulse
Flash sale
Distribution
On time delivery
Excellent exchange/ return goods experience
Time of delivery of my previous purchase
Country of origin
Not available in my city
Influence of Country of origin
Time savings
Saves time
Information
Find information
Buyback offer
Buyback or exchange scheme
Assurance of refund
Discount over next purchase
Celebrity
Endorsed by a good Celebrity
Endorsed by a local Celebrity
Buying Process
Easy buying process
Clear guidance
Bad experience
Faced Bad experience
Brand Reputation
Renowned brand
Deals
Based on discount received on previous purchase
Based on Voucher I received of my previous purchase
Convenience
More convenience
Experience
Based on overall previous experience
E-marketing
Flash ads
Pop-ups
CSR
Influence of CSR
Distribution
Subscribed express delivery option
Tracks delivery online
If brand is not available in stores
Impulse
End up buying unplanned products
Place
To identify physical store
Quality
Can judge the quality
Original products brands
Payment
Cash on delievry
Net banking
Debit/ Credit card
E-wallets
Promotion
Directly/indirectly influences
To find out the sales promotional
Peer
Friends influence
Relatives influence
Acceptance from society
To amaze others
Reference
Experiences shared from my boss
Price
To identify best prices
Reviews
influence of Online reviews
SMS/E-mail
Influence of SMS/E-mail
Social Media
If the product is popular
If the product is trending
Trust
Trust of the websites
Before buying checks the reliability
Website
Design of a website/ Application
Link provided by search engine