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Logic Line (Consumer analysis mix (2.online survey (why? verify industry…

- - - - 3.1.1 current (familatiry)
      - 3.1.2 potential (liklihood)
      - 3.1.3 student (millennial purchasing power & willing to try new things )
    - - 3.2.1 observe who come to frozen isle, who notice SR (as an observer), leading to repurchase (current)
      - 3,2.2 who buy/want/like what ? (bottom -up, profile base), leading to trends/obstacles/drivers so as to understand consumer behavior & create consumer profile (1.0)
- - - - 3 box
      - extensibility (for my & my family)
    - - maximize frozen category's ad (sc)
      - deeply ploughing your strengh
      - position aligning
        
        plant-based?convenience?quality?taste
      - current consumer base willing to try
    - - premiumization
      - healthy & nutrition
      - convenience
  - - - who are competitor
      - what they offer
      - is there a gap we can fill
        
        innocent
        
        frozen fruit?
  - - - 3.1 low brand awareness (small brand)
      - 3.2avocado ?
      - 3.3 no breakfast offering
      - 3.4 star product idea can be easily copied
    - - dull V.s new product & diversity
      - low V.S premium
      - less favorable V.s nutrition retention benefit