Picreel New User Experience (Step 1- Discovery - First Touch Point- Google…
Picreel New User Experience
Step 5 - 30 Day FREE Trial ending soon
Educate them on ALL the benefits of the tool
Provide them a bonus/incentive to become a paid member
Educate them to create multiple campaigns on different pages
Didn't install code
Ask if they are stuck or need help with installation?
Add an incentive to install code before 30 day trial is over
Educate on what they would be missing if they don't install the code immediately!
Step 4 - New User Dashboard Optimization
In the "Campaigns" menu - remove "View Code" and revise button to state: "Customize Your New Campaign" & insert this text "IMPORTANT NOTE - You must install the Picreel code in order for your new campaigns to work."
Must have a menu option titled "Install Code" on left menu bar above "Campaigns".
Step 1- Discovery - First Touch Point- Google Ad/Blog Post - Headline "Boost Your Sales Conversions by 27%... Guaranteed!"
Optimize Existing Assets
Step 3 - Interested In Learning More - Redirect Page - Must highlight first step - how to quickly install code - There is only 1 action to do on this page before you get to the user dashboard (currently designing a new thank you page option to approve)
Step 4A - New Prospect has 2 journeys
Installs Picreel Code/User Dashboard
Education on the benefits of using the tool
Education on how to create special offers
Education on how to create first campaign
Does NOT install the Picreel code
Easy to find instructions on how to install the code
Education on the "fears" of losing potential customers if they do not install the code
Education on the reasons why to use tool
Step 6 - Convert To A Paid Monthly Client
Implement 6 month or 12 month plans to avoid new customers falling off within the first 3 months
Further education or additional support to create MORE campaigns - the more campaigns they create will increase their chances of renewing every month.
Provide exclusive monthly bonus for renewing another month
Step 2 - Initial Interest Captured - 30 Day Sign Up Opt-In Page - Picreel captures the following: Name, Email, Phone, Website URL - (currently designing a new landing page option to approve)