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CRM (Customers (Students (Prospective students, Residents, grads, current,…
CRM
Customers
Athletic prospects
Students
Prospective students
Residents
grads
current
Alumni
Potential (student applicants)
EMBA/MBA applicants & progression
Student Groups & Clubs
Student Awards
Parents of Alumni
Donors
Community
Community Members
Employers (coop etc)
Community Partners
Community Employement Employment and Immigration Services
Internal offices/departments
MSU/GSA/MAPS
Faculty
Prospective Faculty
Person of Interest (PI)
Incoming Faculty
Volunteers
Research
Research Coordinators
Research granting organizations
Internal Researchers/Academics
Global Researchers
Conferences
Hotel/Conference Guests
Conference Hosts
Organizations
Corporate Partners
Government
Education consultants/agents
Other Academic Institutions
Foundations
Corporations
Unions
Third Party Benefit Providers
Vendors
Hospitals
Allied Professionals
Lawyers
Financial Advisors
Contractors
Guidance Counselors
Media
Staff
Retirees
External candidates
Employees
Information Seekers
Problems
Those with no ID (macid)
Sharing data
Different groups not wanting to share data
Misreading data that is not yours (need overall data owner
Who can access contact? Are contacts owned exclusively?
Privacy/Security
No central repository
Tracking, interacting accurately
Tracking the lifecycle from applicant to alumni is hard
Individual records means things move/missing
Proper staffing resources (under resourced)
Confidentiality
Integration
Mosaic
Social media
Duplication
Communication duplication
Record contract duplication
Multiple McMaster units contacting
Contracts
Many to One relationships
Human being more than one entity (multiple hats)
Multiple communications cause people to tune out
Marketing in a digital world
CASL spam filters
Marketing campaigning
Coordinating voice/tone of branding communications
Audience
Targeting the best audiences
Undestanding needs of different audiences
Culture change: One McMaster