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G2:Find a place to stay? Airbnb
airbnb_nice_house-694x463 (the Business…
G2:Find a place to stay? Airbnb
the Business Model-Sharing Economy
Business Model
Customer Segments
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Bespoke, Customized Users
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Value Propositions
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More Bang for the Buck
Guests usually get more space, amenities, customization.
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Example: the Sharing Economy in South Korea
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the Difficulty of Airbnb
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Privacy
China
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Trust and Airbnb
The Component of Trust
Similarity
How similar in age, location and geography
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Psychology and Sociology
Russell Hardin
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