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Festival Tech (Aloompa iBeacon & FestApp (Adaptivity (Navigation…
Festival Tech
Aloompa iBeacon & FestApp
Narrative
Easy installation and connection to the beacon notifications through counterpart UI
Data collection and analysis on back-end for further festival improvement
Immersion
Users no longer need to consult servicepeople
Users have information automatically delivered to them while they focus on the events festivities
Adaptivity
Navigation function most popular in UI
Users must have a smartphone
Festival application must be installed to smartphone
Flow
Users can move from zone to zone while staying informed of festival proceedings
175 BLE Beacons deployed
Streamlined customer behaviour analysis for improving the yearly festival experience
Identity
Counterpart UI reflects the festival branding
User can personalise their experience through counterpart app
Organisers can customise app design to their event
Eventbrite RFID
Narrative
Artefact must be acquired before festival
Fewer actions required than physical ticketing
Admission assigned on the back-end
Immersion
Increased customer satisfaction
Extra applications available
Drink/food purchase
Playful attractions
Merch purchase
Photobooths
Unlimited usage
Adaptivity
Intuitive usability
Equal level of adaptivity for all users
User must manually link credit account to wristband
Extension to familiar accessory
Identity
Festival branding reflects the associated community
Customised to reflect the identity of each festival genre
Wristbands have traditionally been a form of identity for a festival patron
Legit customers distinguished from counterfeiters
Flow
Customer traffic flow
Increased customer purchases
Reduced queues
More time spent on enjoying festival