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The best water campaign ever (Where does your audience consume content?,…
The best water campaign ever
Where does your audience consume content?
Describe your audience
Demographics
elected officials
City employees
Residents
Psychographics
educated
good income
Goals for campaign
residents to be mindful about using water
City Council approves
Council funding
Executive mgt support
purpose
build trust community
Raise awareness about value of water
Be smarter about using water
instead of water use this
shower with deo
shower with towels
jingle
contest for a jingle