Thinking about your Audience
Motivation:
Communication: how does your audience get the information they want and/or need?
(These are some ideas to get you started. Feel free to add, delete, edit, etc.)
Language & Style:
how does your audience
like to be talked to?
Conveying your message—Put yourself in your audience's shoes:
What is most important to your audience?
What is least important to your audience?
What catches your audience's attention?
What bores your audience?
Why should they care about what you want to communicate?
Why is your message important to them?
What benefit(s) does your message give them?
How does your message relate to what is most important to them? #
Formal or slang?
English? Other language? Mix of languages?
Audio? Visual? Both? Other?
Word of mouth (talking to people)
Internet
Brochures
Billboards
Music
Other?