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Growth (Content marketing (Education (Blog (NuvemCast (:chart_with_upwards…

- - - - NuvemCast
        
        :chart_with_upwards_trend: Direct impact in subscribers
        
        :chart_with_upwards_trend: Direct impact in visits
        
        :seedling: Indirect impact in trials
      - Hot topics (Instagram Shopping)
        
        :seedling: Indirect impact in subscribers
        
        :chart_with_upwards_trend: Direct impact in visits
        
        :seedling: Indirect impact in trials
      - Cases de sucesso
        
        :seedling: Indirect impact in subscribers
        
        :chart_with_upwards_trend: Direct impact in visits
        
        :seedling: Indirect impact in trials
      - Conteúdos para datas comemorativas
        
        :chart_with_upwards_trend: Direct impact in subscribers
        
        :chart_with_upwards_trend: Direct impact in visits
        
        :seedling: Indirect impact in trials
      - Parcerias de conteúdo
        
        :seedling: Indirect impact in subscribers
        
        :chart_with_upwards_trend: Direct impact in visits
        
        :seedling: Indirect impact in trials
      - NuvemCommerce
        
        :chart_with_upwards_trend: Direct impact in subscribers
        
        :chart_with_upwards_trend: Direct impact in visits
        
        :seedling: Indirect impact in trials
    - - Redesign do blog
        
        :question: Hypothetical impact in all metrics
      - Redesign da Universidade
        
        :question: Hypothetical impact in all metrics
      - Novos formatos de conteúdo
        
        :question: Hypothetical impact in all metrics
      - E-mail quinzenal de conteúdo
        
        :chart_with_upwards_trend: Direct impact in visits
        
        :seedling: Indirect impact in trials
      - Teste com Medium
        
        :question: Hypothetical impact in all metrics
      - Anúncios de Social
        
        :chart_with_upwards_trend: Direct impact in visits
        
        :chart_with_upwards_trend: Direct impact in subscribers
        
        :seedling: Indirect impact in trials
    - - Reactions nos conteúdos (Vicomi)
        
        :seedling: Indirect impact in visits
        
        :seedling: Indirect impact in subscribers
        
        :seedling: Indirect impact in trials
      - Entrevistas com clientes (Tiny e Small sellers)
        
        :question: Hypothetical impact in all metrics
      - Planilha de trials
        
        :chart_with_upwards_trend: Direct impact in visits
        
        :chart_with_upwards_trend: Direct impact in subscribers
        
        :chart_with_upwards_trend: Direct impact in trials
    - - Novos cursos da Universidade
        
        :chart_with_upwards_trend: Direct impact in visits
        
        :chart_with_upwards_trend: Direct impact in subscribers
        
        :seedling: Indirect impact in trials
      - E-Talks
        
        :chart_with_upwards_trend: Direct impact in visits
        
        :chart_with_upwards_trend: Direct impact in subscribers
        
        :seedling: Indirect impact in trials
      - Manter cursos antigos atualizados
        
        :seedling: Indirect impact in trials
        
        :chart_with_upwards_trend: Direct impact in subscribers
        
        :chart_with_upwards_trend: Direct impact in visits
  - - - Testes A/B com e-mails de trials
        
        :chart_with_upwards_trend: Direct impact in clients
        
        :seedling: Indirect impact in visits
      - Testes A/B com e-mails de subscribers
        
        :seedling: Indirect impact in visits
        
        :chart_with_upwards_trend: Direct impact in trials
      - Chat Bot
        
        :seedling: Indirect impact in subscribers
        
        :seedling: Indirect impact in trials
      - Migration to Expert Sender
        
        :chart_with_upwards_trend: Direct impact in trials
      - Cross-content
        
        :chart_with_upwards_trend: Direct impact in subscribers
        
        :seedling: Indirect impact in trials
        
        :chart_with_upwards_trend: Direct impact in visits
    - - Migration to Expert Sender
        
        :chart_with_upwards_trend: Direct impact in trials
      - Chat Bot
        
        :chart_with_upwards_trend: Direct impact in subscribers
        
        :seedling: Indirect impact in trials
      - Cross-content
        
        :seedling: Indirect impact in trials
        
        :chart_with_upwards_trend: Direct impact in subscribers
        
        :chart_with_upwards_trend: Direct impact in visits
    - - Testes A/B com e-mails de trials
        
        :chart_with_upwards_trend: Direct impact in clients
        
        :seedling: Indirect impact in visits
      - Testes A/B com e-mails de subscribers
        
        :seedling: Indirect impact in visits
        
        :chart_with_upwards_trend: Direct impact in trials
  - - - :heavy_plus_sign: de mil horas de conteúdo consumido semanalmente
      - :heavy_plus_sign: de 120 mil inscritos
      - :heavy_plus_sign: de 400 trials por semana
    - - :heavy_plus_sign: de mil horas de conteúdo consumido semanalmente
      - :heavy_plus_sign: de 42 mil inscritos
- - - - Unificação das áreas
        
        Clientes no escritório
        
        Ter encontros satisfatórios com os clientes no escritório
        
        Diferencial Nuvem
        
        Ter um norte de campanha
        
        Ter um slogan
      - Padronização das comunicações
        
        Brandbook
        
        Empoderar equipes a escreverem suas próprias mensagens sem perder o tom da Nuvem
        
        Macros e outros projetos para CS usar
        
        Automatização de comunicação
    - - Cards de Produto
        
        Ter os textos de produto revisados e unificados entre BR e AR
        
        Landing Pages
        
        Emails
      - Traduzir conteúdos do Medium
        
        Ter textos publicados no Medium da Nuvem sem erros
  - - - Posicionamento de marca e relacionamento com a mídia
        
        Influenciadores e parceiros
        
        Mapeamento de influenciadores
        
        Agência de assessoria
        
        Roadmap interno
        
        Sugestões de pauta
    - - Posicionamento de Marca e Relacionamento
        
        Eventos internos
        
        Fashion Talks
        
        Portas Abertas
        
        Final de Ano Nuvem
        
        Eventos externos
        
        Feira do Empreendedor Sebrae
        
        Fórum Ecommerce Brasil
        
        Melhores do Ano Abcomm
        
        Digitalks
        
        Endeavor
        
        Cace
        
        Palestras em geral
    - - Visibilidade
        
        Novos Features
        
        Número de likes, followers e coments
        
        Endomarketing (bastidores)
        
        Conteúdo educativo
        
        Crises e avisos estratégicos
      - Relacionamento
        
        Resposta a comentários e reviews
        
        Número de comentários e reviews positivos
        
        Relacionamento com influencers
        
        Número de postagens trocadas com influencers
        
        Reaproveitamento de conteúdos dos clientes
        
        Número de clientes que postam e mencionam Nuvem Shop
      - Engajamento
        
        Datas especiais
        
        Cases de sucesso (foco na Nuvem)
        
        Cases de sucesso (foco no cliente)
        
        Relacionamento com parceiros e agências
        
        Número de coments, reposts, rmenções e citações
- - - - Sellers: 5 mil :shopping_bags:
      - No sellers: 15 mil :shopping_bags:
      - Net customers: 600/mês :shopping_bags:
  - - - Sellers revenue: USD 170 mil/mês :money_with_wings:
      - No sellers revenue: USD 200 mil/mês :money_with_wings: