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Adobe Experience cloud (Right customer (Individual or micro-segment level,…
Adobe Experience cloud
Right customer
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Contextual variables, Behavioral, Temporal(time of day), Referrer (campaign id, Social graph/logins
Third party data (Experian)
Household income, children, Demographics, Interests)
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Second party data (ADS)
Spending patterns, products owned, etc)
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Right content/message
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Creative cloud
(photoshop, indesign etc)
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Content automatically sized
clipped, partial based on channels
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Right channel (vehicle)
AdCloud (paid, Ad serving engine)
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