Please enable JavaScript.

Coggle requires JavaScript to display documents.

Personas (Traveller (During trip (Idle (I am currently travelling, not…

- - - - I am currently travelling, not thinking of events
        
        Promote local events (email, push, etc) #
    - - I am currently travelling and looking for interesting events around me
        
        Show local agenda #
    - - I am currently travelling and I already have an event ticket
        
        ?
    - - I am currently traveling and stumbled upon an event that interests me
        
        Show tickets #
  - - - I am planning my upcoming trip, not thinking of events
        
        Show agenda for UFI #
        
        Inform about events (i.e. major events)
        
        Promote package (accommodation + event)
  - - - I have booked a trip but I haven't been looking for events
        
        Promote events (email, push etc) #
    - - I have booked a trip and now I am looking for interesting events at my destination
        
        Show agenda for UFI #
- - - - I am browsing to discover local events around me
        
        Discover events #
    - - I am browsing to discover interesting events around me or in other destinations
        
        Discover events #
        
        Discover events + packages
  - - - A band I like is coming to town and I want to see them
        
        Show tickets #
        
        Promote events from specific performers #
    - - I would travel to see my favorite bands / festivals etc
        
        Discover events #
    - - I want to attend a festival / conference in another place so I will have to travel there
        
        Show tickets #
        
        Promote package (ticket + travel)
        
        Reassure about accommodation availability while buying event ticket (and upsell accommodation at the end of the process)