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Marketing: The process of getting a product to a consumer (Marketing…
Marketing:
The process of getting a product to a consumer
Value
Functional
Utility
Performances
Experiential
Sensory
Emotional
Symobolic
Worth
Personal meaning
Cost
Price
Risk
Environments
Micro
Customers
Suppliers
Intermediaries
Stakeholders
Competitors
Macro
Political
Economic
Social
Technological
Decision making process
Recognition
Information
Evaluation
Decision
Post purchase
Marketing research process
Defining the problem
Develop an approach
Format a research design
Data collection
Analyse
Present report
Market segmentation
Demographic
Age
Gender
Psychographic
Personality
Lifestyle
Behavioural
Loyalty
Usage rate
Benefits
Low cost
Product
Core
Expected
Augmented
Price
Skimming
Penetration
Promotion
Push
Pull
Issues
Social media
Globalisation
CSR