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CHAPTER 8: Marketing Channels: Delivering Customer Value (HOW CHANNEL…
CHAPTER 8:
Marketing Channels:
Delivering Customer Value
HOW CHANNEL MEMBER ADD VALUE
supply chains
upstream partner
downstream partner
suppy chain
demand chain
marketing channel
value delivering networks
companty
suppliers
distributors
customers
how channel members add value
information
promotion
contact
matching
negotiation
physical distribution
financing
risk taking
the number of channel level
channel level
direct marketing channel
indirect marketing channel
CHANNEL BEHAVIOR AND ORGANIZATION
Channel conflict
horizontal conflict
vertical conflict
vertical marketing system
conventional distribution system
corporate vertical marketing systems
contractual vertical marketing system
francise organization
administered vertical marketing system
horizontal marketing system
multichannel distribution system
NUMBER OF MARKETING INTERMEDIARIES
intensive distribution
exclusive distribution
selective distribution
MAJOR LOGISTIC FUNCTION
warehousing
inventory management
transportation
logistic information management