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B207 Shaping Business Opportunitys (long term success (7 key tools for…
B207 Shaping Business Opportunitys
BIG IDEAS IN ORGANISATIONS
Marketing
The Marketing Process
Analysing the market
Strategic window
SWOT Annalysis
Strategic Selection
Ansoff's Growth Matrix
porters Five Forces
Formulating The offering
Marketing Segment
Undifferentiated
differentiated
concentrated
customised
Perceptual Positioning
7P's
Product
place
promotion
process
price
physical evidence
people
Operation Management
operation Strategy
Key Operations
supply chain development
technology
workforce
Capacity and Facilities
Market Reconciliation
Market influence
Competing in a Global Context
Global Trade Environment
Buisnessess
:
#
Countries
Absolute comparative advantage
relative comparative advantage
Economic and Financial Flows
Balance Payments - Economic Indicator
Financial Account
Financial Flow
Direct Investment
portfolio Investments
reserve assests
Current Account
payments - imports and exports, goods and servies
Capital Accounts
Transfer of capital to and from abroad
Transfer Pricing
Arms length
Unitary taxation
Exchange Rate
Forex
McBurger Index (over or underrated currency
IAS Standards
International Financial Reporting Standards
Foreign Direct Investments
Global Market Place
#
Triggers for expansion
Portfolio Balance
Saturated domestic market
small domestic market
low growth domestic markets
competitive forces
#
cost factors
Macro Environment
Trading systems
social culture consideration
technological consederation
economic considerations
polical and legal considerations
long term success
relationship marketing
relationship states
communal
transactional
transitional
damaged
internal marketing
#
promote brand identity
support relationship building
cycles of innovation
viscous cycles
economic cycles
business cycles- expansion and recession
product life cycles
virtuous cycles
shareholder value
short term focus produce long term poor performance
long term value
Measuring value
non GAAP profit measures
market measures
extension of the measurement window
Change managment
Types of people
early majority
innovators
early adaptors
late majority
lagards
Ways to achieve
empower employees for broad based action
develop vision and strategy
establish urgency
guided coalition
communicate the vision
generate shore term wins
7 key tools for controlling quality
Stratification
checklist/tally
scatter diagram
histogram
control chart
pareto chart
cause and effect diagram
short and long term success
#
short term lower investment/quick return
medium term/ higher investment
long term / greater return higher risk
