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B207 (Marketing (Brand (Identity, Equity, Global Brands #, Local Brands #,…
B207
Marketing
Relationships
Internal Marketing
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Critical Interactions
Success
Customer
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Communication
Retention
Trust
Threats
Brand
Identity
Equity
Global Brands
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Local Brands
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Content
Strategy
Market Entry
Triggers
STEEPLE
Macro Environment
Micro Environment
Mission Statement
Orientation
Opportunities
Strategic Windows
Changes
Research
Customer
Behaviours
Attitudes
Environment
Data
Marketing Mix
Product
Planning
Testing
Success
Failure
Development
Enhancements
Ideas
Design
Place
Distribution
Collaborative
Multiple Channels
Omni-Channel
Promotion
Communication
Mediums
Advertising
Pricing
Cost-based
Competitor-based
Customer-based
Demand
Value
Psychological
Product Pricing
Ethics
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Non-profit/Services
Processes
Physical Evidence
People
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Innovation
Short-term
Profit
Medium/Long-term
Risk/Reward
Continuous Innovation
Change
Cycles
Management
Sustainability
Culture
Ideas
Disruption
Best Practice
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Competition
Comparative Advantage
Competitive Advantage
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Cost
Differentation
Focus
Government
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Infrastructure
Regulations
Buyers
Suppliers
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Substitutes
Competitors
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Power Balance
Public Sector
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Positives
Choice
Innovation
Expertise
Negatives
Targets
Demotivating
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Profit
Bias
Secutiy
Exploitation
Operations
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Strategies
Supply Chain
Control
Offshoring
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Outsourcing
Risk
Expansion
Throughput Efficiency
Waste
Speed
Cost
Demand
Processes
Transformation
Management
Inputs
Outputs
Resources
Performance Objectives
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Quality
Cost
Managment
Quality Assurance
Quality Control
Importance/Performance
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Perceptions
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Quality Function Deployment
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Finance
Foreign Direct Investments
Multinational Corporations
Tax Avoidance
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Base Erosion
Profit Shifting
Transfer Pricing
International Standards
IASB
IFRS
Regulations
Reporting
Transparency
Fairness
Efficiency
Variation
Exchange Rates
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Influence
Demand
Supply
Balance
Taxation
Generation
Retained Earnings
Working Capital
Debt Factoring
Lending
Private Equity
Value
Agendas
Measurement
Accounting
Shared Value
CSR
Environment
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Mutual Benefit
Creating Value
Strategy
Value Players
Politics
Political Context
Values
Management
Analysis
Stakeholders
Power
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Interest
Employees
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Relationships
Empowerment
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Productivity
Labour Market
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Sustainability
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Leadership
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Motivation
Ethics
Culture
Empowering
Influence
Ethics
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Geographical Segregation
Consumerism
Cultural Homogenisation
Protection
CSR
Human Resources
Organisational Culture
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Promoting Innovation
Employees
Conditions
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Cultural Differences
Security
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Integration
Assessing Needs
Customer
Supplier
Globalisation
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Convergence
Divergence
Crossvergence
Success
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