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B207 (Marketing (Research (Data (Quantitative, Qualitative), Ethics…
B207
Marketing
Micro Environment
Customers
Suppliers
Competitors
Publics
Macro Environment
STEEPLE
Competitive Advantage
Cost Leadership
Differentiation
Differential Advantage
Focus
Competitive Strategy
Research
Data
Quantitative
Qualitative
Behaviours
Attitiudes
Products
Policies
PR
Market Measurement
Planning
Ethics
Personal Data
Guidelines
Distribution Channels
Collaborative
Multiple
Omni-channel
Quality
Value