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B207 Module Map (Long Term Success (Value (Creating Shared Value…
B207 Module Map
Long Term Success
Marketing
Relationship Marketing
Conway and Swift, 2000
Builds two way communications
Benefits long term custom
Develops repeat customers
Quality and improvement
Long Term Viability
Quality Gaps Model
Perceptions Based Quality Models
Value
Points of View
Internal
Promoting innovation
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External
Value to Customer
Creating Shared Value
Stakeholders
Shareholders
Employees
Innovations
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Cycles of Innovation
Virtuous Cycle
Vicious Cycle
Business Cycle
Product Life Cycle
Long Term
Short Term
Medium Term
Employment relations
Inclusion
Individual Empowerment
Participatory
Influence organisational decision making
Innovations
Adaptive
Creative
Advantages
Promotes happy employees
Can improve financially
Aids long term shared value
Disadvantages
Can cost a lot of money
Can go wrong
Can affect the short-term profits
Competing in a Global Context
International Operations
Factories in other countries
Advantages
Cheaper to produce
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May have to import less items
Disadvantages
Carbon footprint
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Potential lack of trained staff in area
Global Culture
Convergence
Changing to local working standards
Changing to local cultures
Crossvergence
Reminds that culture is NOT static
Adapting to changing context
Empowers organisations
Innovative
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Divergence
Markets differently to different classes
Competing to create parent culture
Mirrors local standards
Global Trade Environment
Advantages
Increase in demand for products
Larger customer base
More potential suppliers
Cheaper suppliers
Disadvantages
Environmental factors of shipping
Could raise ethical issues
Tax Considerations
Tax issues
Exchange rate