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Shaping Business Opportunities (Block 2 (Globalisation (Environments…
Shaping Business Opportunities
Block 1
Innovation
Marketing
Marketing mix
Four Ps
Product
Place
Promotion
Place
Operations
Finance
Block 3
Time
Success
Long-term
Short-term
Innovation
Cycles of innovation
Tipping points
Politics
Stakeholder analysis
Who are they?
Interests and beliefs
Coalitions
Political games
Operations
Quality
Quality Control
Quality Assurance
Operational risk
Change management
Marketing
Relationship marketing
Retain customers
Repeat custom
Cost effective
Internal marketing
Employees promote brand
Values
Block 2
Globalisation
Technology
Online
Mobile
Shrinking world
Environments
Micro
Market attractiveness
Macro
Socio-cultural
Technological
Economic
STEEPLE
Ethical
Local culture
Corporate social responsibility
Consumerism
Cultural homogenisation
Marketing
Packaging
Brands
Innovation
Tax
Currency
Flucuations
Markets
Foreign exchange
Exchange rates
Demand for currency
Imports
Exports
Rules
Reporting
IFRS
Jurisdictions
Local
International
Competition
Supply chain
Five forces model
Diamond model