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B207 (Big Ideas in organisations (Marketing Mix (Place, Promotion, Product…
B207
Big Ideas in organisations
Innovation
Competitive advantage
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Dimond Model
Stratagies
Current Industries
Demand Conditions
Marketing environment
Macro
Social
CSR
Technological
Micro
Stakeholders
Marketing Mix
Place
Promotion
Product
Pricing
Finance
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Funding
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Loan
Crowd funding
Profits
Operations
Building long-term success
Value
Short-term
Profit
loss of profit long term
Long-term
Sustainable profit
Quaility
GAP Model
Cost
Perception
Appraisal
Prevention
Defects
Relationships
Trust
Damaged
Lack of invested consumers
Marketing
Retention
Knowing target market
Monitoring
Accounts
Long term profts
Organisational
Operations
Hard to calculate
Ethics
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CSR
Shared Value
Low income consumers
Exploitative??
Competing in a global context
Globalisation
Branding
Reach target market
Research
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Sustainability
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Customisation
Global player
Crossvergence
Local needs
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Convergence
Divergence
Customisation
Supply Management
Vertical
Ownership
Upstream
Downstream
Transfer Pricing
Agreed market value for goods
Foreign Exchange
Fluctuations
Loss on profit margins
Export
Higher profit
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Import
Increased fee's
Tax
Advantages
Pay less tax