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B207: Shaping Business Opportunities (Block 2 (Global Marketplace #…
B207: Shaping Business Opportunities
Block 1
Operations
#
Operations Strategy
Supply Chain
#
Workforce
Technology
Capacity and Facilities
Design Process
Finance
Raising Finance
Lease Finance
Equity Finance
Overdrafts
Debt Factoring
Retained Earnings
Marketing
Environment
Macro environment
Competitive Advantage
Micro environment
Research
Mix
Promotion
Pricing
Place
Product
Block 2
International Marketplace
Globalisation
Economies of scale
#
Social and Cultural Trends
Branding
#
Content
Consumer Relatiuons
#
Global Marketplace
#
Expansion
Customer Drivers
Saturated Market
#
Macro-Environment
Economic Considerations
Trading Systems
Innovation
Local Branding
Flexibility
Pricing Strategy
Customer Perception
#
Global Branding
Marketing Strategy
International Branf
Block 3
Quality
Management
Systems
Control
Shared Value
Shareholders
Innovation
#
Productivity
Corporate Social Resposibility
Marketing
Internal
#
#
Customer Relations
Brand ID
#
Customer Values
Diversity
Relatonship
Customer Loyalty
Customer Equity
Lifetime Value
SD Logic