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G2：The Cooperation Between Alibaba and Olympics-"Cloud Olympics"…

- - - - transform into the new generation through its advantage
      - respond to the authority concerned
  - - - the cloud computing
      - the E-commerce platform
      - set up the Digital TV channel
    - - the audience experience
      - the athlete training
      - sustain the competition standard
    - - Make the CF(commercial Film) 相信小的偉大
      - "Beijing 8 minutes"
- - - - 「順應」（adaptation，藉由嘗試錯誤來學習）
      - 「雙元」（ambidexterity，平衡探索與利用）
      - 靈敏（agility，快速調整）
- - - - Founder
        
        Jack Ma
        
        “Help young people. Help small guys. Because small guys will be big. Young people will have the seeds you bury in their minds, and when they grow up, they will change the world.” – Jack Ma
        
        3Q
        
        LQ
        
        Respect
        
        EQ
        
        emotional intelligence
        
        IQ
        
        intelligence quotient
      - EntrepreneurialMotivation
        
        Providing a platform for merchants to engage with their users and customers.
      - Corporation Mission
        
        To the Greatness of Small
        
        Ad
        
        This is the first branding campaign of Alibaba,using touching stories and lines to convey "to the greatness of small".
        
        Aim
        
        Alibaba provides cloud-computing infrastructure and services to help transform the Games for the digital era.
  - - - Ali Cloud
        
        Cloud computing
        
        The Management and Operation of Infrastructure
        
        Create Experience
        
        Data Collection
        
        Capacity
        
        Combine with E-commerce
        
        Intellectual Ticket
        
        Olympic Games on the Cloud
        
        Game Experience
        
        Operation Efficiency
        
        Fast Speed on Internet
        
        AR and VR
      - IoT
        
        Tour Guide
        
        Face Recognition
  - - - Strengthen Content Creation
      - Share to Fans, Athletes and Media
      - Provide Services for Production and Reporting
    - - B2C
        
        A Platform for local Chinese and International Businesses to Sell Goods
      - Spun off from Taobao
      - Beijing 2022 Licensed Product
        Official Online Shop
        
        Winter Olympic Product
        
        Commemorative badge
        
        Ice Sports Product