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Presuasion (6 ways to let people say yes (FEAR - we are protected when we…
Presuasion
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Cultivate the earth.
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Whats the central message? Say something/do something before the key message. Eg. Furniture shop. First, show people cloud wall paper. Fluffy. Customer preferred comfortable sofa. The other one, backgorund has money, penny - these people search for price related information and prefer to buy inexpensive furniture.
one thing!
potential loss
to arrange for people to listen intently, show evidence, you will experience loss
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- reciprocity - Be first to give - personalize, unexpected! feel obligation to those who have given to us - feedback, suggestion, information - we don't know each other, but i am gonna trust that you will work with me. People will give back. Mint - can make a surprising different - increase tips.
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- Consistency - i went on the record - when you buy a tikcet - you believe your horse will win. ticket - went on record. Small commitment that can be made.
Don't tell, but ask --- it;'s agood idea ( no) - BUT ask - what are the same benefits you see.. what are the uninted messages do you send.. when you curse the customers?
- consensus/social proof from peer - if many people your way of thinking.. bring them up.. that's why people like .. my idea... 75% of users reuse their towels, please do so too.
- authority - we look to people who just look like authority - How you dress - people will give you authority - ask a friend to introduce you - to give you more authority - influential - what makes you a credible authority by your clothes.
- Scarcity - Eg- British airway - declared not to fly soon. quality the same, price the same, but point out what's unique about the proposition, what they stand to lose. --? no more flight ! more people fly british airway. food vaccine - shortage of the vaccine - what you stand to lose - how might this negatively impact you if you don't move ahead - show them what to stand to lose...
- liking - stranger can also invoke the same liking..
similarity - search for similarity - trust.. we tell people they are awesome, they tell us we are awesome - we are all awesome too ! complements..