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AVAY v3 proposal (Scale (Marketing channels (Facebook, Google, Affiliates)…
AVAY v3 proposal
Scale
Disbursement drop off
Accepted without document submission
Rejected after document submission
Lead distribution optimization
Lender qualification preferences
Cross sales
Marketing channels
Facebook
Google
Affiliates
Offer reverting
Not qualified lead partner
Fraud
Revise KYC on organic
Lead source segmentation
Retention
Gamification to improve retention
Branding
Follow up communication (SMS, notify, happy calls...)
Product improvement
Web
Segmented landing pages
Motor
Cell phones
Business
House fixing
Android app
Permission approval AB testing
Existing web user notification
New accepted lead app install SMS engagement
Pixel integration
Remove captcha
Zopim integration
Website event monitoring through Zopim