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Finance updates or Finance hot topics? (CONTENT (inspiring information:…
Finance updates or
Finance hot topics?
OBJECTIVE
share top-down or bottom-up key, inspiring or valuable information across Finance --> and beyond?
info-tain our audience?
FREQUENCY
Monthly or Quarterly --> we need to have enough content
ARTICLE SET UP
Color scheme
Illustrations
Photos
Short Videos
Inforgraphics
Icons ( Ellia will show this )
No Logo
CONTENT
inspiring information: achievements, best practices, common issues with solutions, success stories, kudos to a successful team... it can be an interview, a video or a short article
valuable information: management changes, new tools, new projects across Finance benefitting Finance and/or the business, including the PoC and PoV sponsored by F-Drive, call for candidates for myideaspace, ...
Short articles and news --> best stories can get a full article in F Domain News slider
key information: new procedure, legal change, new requirements or process, ...
TECHNICAL
Digital article on F-Domain
TARGET AUDIENCE
Finance population across divisions
WHERE DOES THE
CONTENT COME FROM
Finance communication network ( to be reactivated --> action Delphine )
Success stories spontaneously shared by Finance colleagues
CONTEXT
CFO requested all newsletters were stopped JUNE 2016
We must comply with internal communications rules and use the HUB as much as possible
WHO COLLECTS
THE INFORMATION?
Finance Comms Business Partner
Communication interns
via the CFO Office generic e-mail? or F-Drive generic email?