Please enable JavaScript.
Coggle requires JavaScript to display documents.
B207 : Overall Module Mind Map (Block 1 : Big Ideas in Organisations…
B207 : Overall Module Mind Map
Block 1 : Big Ideas in Organisations
Operations
Operations Management
Input-Process-Output Model
Managing Input Resources
(i.e. Materials)
Managing Processes
(i.e. Planning and Scheduling)
Managing Outputs
(i.e. Customer satisfaction)
The Hayes and Wheelwright Four-Stage Model
Stage 2 : externally neutral
Stage 3 : internally supportive
Stage 1 : internally neutral
Stage 4 : externally supportive
Operations Strategy
Decision Areas
Supply Chain Development
(i.e. How many suppliers)
Technology
(i.e. most up to date equipment)
Capacity and Facilities
(i.e. Warehouse size)
Workforce
(i.e. skills and capabilities)
Performance Objectives
Speed
How Quickly the product is produced
Flexibility
Variety, Mix or Volume of product
Quality
Products made to a good standard
Sustainability
Is the product environmentally, socially and economically sustainable
Dependability
Keeping to Delivery dates etc.
Cost
Best Value for Money
Financial
Financing through retained earnings and working capital management
Financing Through Debt Factoring
Bank Overdrafts & Bank Facility Finances
Lease Finance
Equity Finance
Venture Capital & Private Equity
Marketing
Marketing Research
The Process of Research
(in order)
Analysis & Interpretation
Reporting of Findings
Main Research Collection
Refining the Research Design
Exploratory Research
Research Planning
Types of Data Collection
Quantitive Data
Qualitative Data
Marketing Enviroment
The Micro Enviroment
Marketing Intermediaries
Customers
Suppliers
Competitors
Publics
The Macro Enviroment
(T) Technological Factors
(E) Economic Factors
(S) Social Factors
(E) Environmental Factors
(P) Political Factors
(L) Legal Factors
(E) Ethical Factors
Marketing Mix
Promotion
Pricing
Place
Product
Block 2 : Competing in a Global Context
Financial
Foreign Exchange Market
Exchange Rate Fluctuations in Foreign Markets
"Strong" Currency / Increase in Currency Value
Currency "Appreciates"
"Weak" Currency / Decrease in Currency Value
Currency "Depreciates"
Transfer Pricing
Transfer Mispricing
Unitary taxation with profit apportionment
The Arm's-Length Principle
Financial Regulation & Reporting
IFRS Standards
IASB Framework
Marketing
Branding
Brand Identity
Brand Reputation
Brand Content
International Marketing
The micro enviroment
Organisation Capabilities
Product Adaptation
Competitive Advantage
Resources
Skills
Market Attractiveness
Market Competition
Profit Potential
The Markets Size & Growth Rate
Market Access
The macro enviroment
Trading Systems
(S) Socio-cultural considerations
(T) Technological Considerations
(P) Political & (L) Legal Considerations
(E) Economic Considerations
(E) Ethical Considerations
Global Market
Trading Enviroment
Competition
Poter's The Five Forces of Competition Model
Understanding of Trade between Countries & why
absolute comparative advantage
relative comparative advantage
Authorities
World Trade Organisation (WTO)
Will Affect Marketing
Has Direct Effect on Finance
Local Government
Investing money to help focus on the country's best works
. (i.e. Swiss to banking, Scotland to Whiskey exporting etc.)
Block 3 : Building Long Term Success
Crisis Management
How to Manage Crises and Issues
(in order)
Formulate a Response
Implement the Response
Acknowledge the problem
Assess the incident
Cause of Crisis
Internally Generated Issues
Sabotage
Externally Generated issues
Scandals
Marketing
Relationship Marketing
Service Dominant Logic
Commitment, Trust, Customer Orientation and Communication
Customer Value & Satisfaction
Customer Loyalty
Internal Marketing
Supports Relationship Building with Customers
Helps to promote a sustainable brand identity for the organisation
Allows staff to feed back information to the organisation and contribute ideas to improve customer-orientation
Measuring Success
Profit/Profitability
Sales
Gross Margin
Market Share
Number of New Products
Customer Satisfaction
Brand Equity