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Shaping Business Opportunities (Marketing :mega: (Big Idea :bulb:…
Shaping Business Opportunities
Marketing :mega:
Big Idea :bulb:
Activities = exchange
Value
Offering
:
Function
Opportunities
Threats
:checkered_flag:
Objectives
Mission
:eye:
Values
Brand
:dart: market
Brand
Process
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Strategy
Evaluate
Analyse
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:signal_strength:
Weakness
Competitive advantage
Porter
Cost leadership
Differentiation
Cost focus
Differentiation focus
Marketing mix
:silhouettes:
:moneybag:
Process
Promotion
Product
Place
Physical
Long-term Success
Brand
Internal
Gunnesson
Collaborative
Dwyer
Crises
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Relationships
Compete Globally :checkered_flag: :globe_with_meridians:
Challenges
Environments
Standards
Politics
Cultures
Opportunities
Profits
Costs
Countries
Porter - diamond model
Government
Related and supporting industries
Demand conditions
Factor conditions
Structure of firms and rivalry
Ricardo - relative comparative advantage
Efficiency
Specialisation
Smith - absolute comparative advantage
:wind_blowing_face: :potable_water:
Cheapest
Businesses
Porter - five forces
Industry competitors
Rivalry
Buyers
Substitutes
Potential Entrants
Threat
Suppliers
bargaining power
Adapt
Local needs
Branding
Naming
Equity
Identity
Reputation
Ethics
Human Resource Management :silhouettes:
:bulb:
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Inclusive
Participatory
Flexible working
Empowerment
:checkered_flag: :globe_with_meridians:
Culture
Opportunities
:airplane:
Learning
Wider talent pool
Glocalisation
Win-win
Outsourcing
Job Insecurity
Pay differences
Race to the bottom
Finance :moneybag:
:bulb:
Traditional
Retained earnings
Debt factoring
Working capital
Leasing
Equity
Hedge
Bank
Overdrafts
Facilities
New
:arrow_right: :moneybag: :silhouette: :bulb:
Microfinance
:checkered_flag: :globe_with_meridians:
Financial flows
Tax and exchange rates
Problems
Contracts
Speculate
'Futures market'
several markets
:heavy_dollar_sign: :pound: :euro:
Government
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Demand
Transfer pricing
Arm's :straight_ruler:
Mispricing
Tax avoidance
Illegal
Supply
Fluctuations
Foreign Direct Investment
Global imbalances
:heavy_plus_sign: vs :heavy_minus_sign:
Public vs private
Balance of payments
:classical_building:
World Bank
IMF
Operations
:bulb:
Input (resources) :arrow_right: process :arrow_right: output
Design
Plan and control
Improvement
Operations Manager
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Processing
:womans_clothes:
:information_source:
:silhouette:
Transformation
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Physical
:information_source:
Possession
Location
Storage
Physiological / psychological
Importance
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Costs
Revenue
:money_with_wings: flow
Innovative
Change market
Strategy
Supply chain
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:computer:
Capacity and facilities
:male-factory-worker:
Strategic reconciliation
Market influence
Performance Objectiives
:moneybag:
:fast_forward:
:recycle:
Quality
Flexibility
Order-qualifying
Order-winning
Quality and Improvement
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Perceptions
Control
Stratification
Assurance
Cost
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Six sigma
Viability
Expectations
:checkered_flag: :globe_with_meridians:
Supply chain
Vertically Integrated
Limited outsourcing
Control
Typical
Long
Complex
Outsourcing
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Efficiency
Bullwhip
Promotions
Lead times
Small and frequent
Information
Stages
Demand variability
Define
Events
Processes
A to B
Product storage
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