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B207 - Shaping Business Opportunities (Block 2 (Branding (Reputation,…
B207 - Shaping Business Opportunities
Block 1
Marketing
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Marketing Functions & processes
Corporate strategies
Macro/micro environment
Competitive advantages
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Operations Management
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Efficient delivery of goods/services
Managing inputs & outputs
Hays and wheelright four stage model
Processes
Four V's - Variety, Volume, Visibility & Variation
Raising Finances
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Debt management
Bank facilities/overdrafts
Leasing
Capital management
Block 3
Relationship Marketing
Customer loyalty - retain
Quality
Assurance and Control
Quality Systems - Shows cause and effects.
Seven Key Charts
Success
Materiality Matrix
Customers Satisfaction/Dissatisfaction
Internal Marketing
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Creates brand identity
Creating shared value
Empowerment Era
Sustainability - Can it be done?
Not all about profit
New ideas
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Block 2
Globalisation
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Local and standardisation
Branding
Reputation
Packaging and pricing
Innovation
Creating Shared Value
Supply Chain
Supplier Relationships
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Integration
Global Ethical Issues
CSR (Corporate Social Responsibility)
Human Resources
Convergence, Divergence & Cross-vergence
Parent and Global cultures
Financial Flows
Shifts in demand
Trade Pricing
