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B207 Shaping Business Opportunties (Politics (Political analysis…
B207 Shaping Business Opportunties
Politics
Stakeholder analysis
Bryson (2004)
Identify coalitions amongst them
Identify strategic issues
Views
Interest
Power Vs Interest matrix
Johnson et al. matrix (2008)
Mitchell et al (1997)
Power
Implemented for achieving
Influence or control peoples behaviour
Political games
Crozier and Friedberg (1980)
Interpersonal and inter-organisational practice
Organisation structure
Mechanism to regulate
Formal and informal coalitions
Political analysis
Disaggregating key players
Identifying influences
Develop strategies
Relationship Marketing
Loyalty
Favourable attitude (Egan, 2001, p. 57)
Less price sensive
Repeat purchasing (Dibb et al. 2016, p. 223)
Insulate competitors
Brand commitment
Strategies
Broadening networks
Discipline
Stakeholders
Enhance interactions
Perceive and acknowledge
Benefits
Fundamental goals (Christopher et al, 2002, p5)
Cost effectives
Customer life time value (Kotler and Armstrong 2016, p.46)
Customer equality Rust et al, 2004, p 113)
Provides profit
Competing
Identify
The five forces 'Porter'(1980)
Entracts
Buyers
Suppliers
Potential
Substitute goods and services
Trading factors
Absolute comparative advantage 'Adam Smith'
Relative comparative advantage 'David Ricardo'
Comparative advantage
The diamond model 'Michael Porter' (1990)
Structure
Demand controls
Related and supporting industries
Branding
Reputation
Stakeholders
Consumers
Perceptions
Ability
Interactions
Equity
Power
Monetary value
Valuable assets
Identity
Kapferer's brand identify prism (2012)
Internalisation
Self image
Personality
Culture
Externalisation
Physique
Relationship
Reflections
Marketing
Micro Environment (Kotler and Armstrong, (2016, p.97))
Suppliers
Resources
Disruptions
Cost
Imbalance
Relationship
New entrants
Direct
Subsitutes
Competitors
Components
Raw matrerials
Customers
Government
Business
International
Reseller
Consumer
Marketing Intermediaries
Promoting
Distributing
Selling
Retailers
Goods and services
Adveritsing
Macro environment
External
PESTLE
Social
Unhealthy
Pressures
Lack of awareness
Economic
Different conditions
Life cycle
Stimulate innovation
Expenditure
Political
Changes
Trading
Government parties
Membership
Legal
Legisation
Regulation
Environmental
Recyclable
Innovation
Automative
Recycling componants
Fuel effecticetlySafety