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B207 (Big ideas in organistions (Mission,vision and values, Marketing…
B207
Big ideas in organistions
Mission,vision and values
Marketing orientation
Corporate Strategy
Micro and Macro environment
Research
Marketing mix
Building long term success
Quality leadership
Quality control
Quality assurance
Management
Sustainability
Global Trade Environment
World Trade Organization
General Agreement on Tariffs and Trade
North American Free Trade Area
European Monetary Union
Competition and Trade among countries
Competitive advantage of Nation (1990)
Five forces of competition(Porter, 1980)
The Diamond model (Porter 1990)
Relative comparative advantage
Politics
Public Space
Power
Interests
Value
Bargaining power of suppliers
Threat of substitutes
Threat of new entrants
Strategies, structure and rivalry of firms
Operational risk and resilience
Hazards
Impact
Managing risk
Competing in a global context
Global Branding
Brand reputation
International branding
Globalisation
Crossvergence, Divergence and Convergence
Applying local knowledge with local needs
Relationship Marketing
Customer loyalty - customer lifetime value
Commitment, trust, customer orientation and communication
Government Influence
Provide good infrastructures
Applying favourable tax conditions
Distributing Subsidies
Measuring success