Please enable JavaScript.
Coggle requires JavaScript to display documents.
B207 - Shaping Business Opportunites (Block 1 - Big Ideas in Organisations…
B207 - Shaping Business Opportunites
Block 1 - Big Ideas in Organisations
Marketing
Marketing Orientation - Satisfy Customer requirements
Strategic Window - When to Release Product in Relation to Consumers Needs
SWOT Analysis
Micro/Macro Environments
Innovation
New Ideas, Concepts and Services to Market Place
Marketing Mix
Block 2 - Competing in a Global Context
Supply chain
Local/Global Issues may arise
Upstreaming / Downstreaming
Import Export issued may occur - Customs - VAT Issues
Global Trade Environment
#
Local Laws can be different from Headquarters - Corruption
WTO - Creates great openness
International Marketing
Ethical - Working conditions adequate - Could the organisation harm the local environment
Indirect / Direct Marketing - Third party or own organisation
Political - is the local government willing for us to operate
Joint ventures/acquisitions
Economic & Finance
#
Varied tax rates
Differential Laws and regulations
Exchange rates can quickly change
Transfer Pricing – moving profit across country for better tax rate
Globalization
Divergence/Convergence
World becoming more assessable - Internet - Quicker shipment methods
Block 3 - Building Long-Term Success
Marketing
Relationship marketing
#
Customer Loyalty
Is Customer Satisfied
Partnership between business to business or customer to business
Quality
#
Zone of Tolerance -
6 Sigma
ISO Audits
All aspects of the organisation - everyone must acknowledge its importance
Strategy performance - what is wrong and how to fix it
Quality gap model
Long term success if quality is achieved
Time Frame of Innovation
Short/Medium/Long -
Organisation & Value
Create Shared Value
Social and Economic growing together
new ideas into the market
Problem Solving
Creative value
Human Resource Management
Working harder and longer for less
Employees to have say in how to operate the organisation
Not all employees are motivated by pay,
employee relations is critical to success