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B207 (Block 2 - Competing in a global context (The Balance of payments…
B207
Block 2 - Competing in a global context
Global Trade Environment
Completion amongst countries
Porter's 'Diamond model'
Competition amongst businesses
Porter's 'Five forces model'
international markets
modes of entry
indirect exporting
direct exporting
joint ventures
strategic alliances
licensing
franchising
contract manufacturing
management contracting
direct investment
The Balance of payments
Current account
Capital account
financial account
Supply chain management
outsourcing
vertical integration
Convergence and Divergence
Divergence
adapting to local needs
Convergence
Sharing knowledge within new environments, operating the same globally
Block 3 - Building Long Term Success
Quality and improvement
The quality gaps model
model to measure customer satisfaction
Parasuramen et al . 1985
Monitoring quality
Cause and effect diagram
Stratification diagram
histogram
scatter diagram
strategic improvements
the importance performance matrix
appropriate
improve
Excess
urgent action
Relationship marketing
Developing repeat purchases
Customer equity
the sum of lifetime values of a firms customers
Customer lifetime value
The value of purchases a customer makes over a lifetime
Loyalty Ladder
Client
Purchaser
Supporter
Advocate
Prospect
Partener
Change Management
diffusion of innovation (1962)
early majority
late majority
early adaptors
laggards
Inovators
Burning platform
Daryl Corner 1993
motivating people to embrace change
Value
The innovation Value chain
Shared Value
Financially benefitting from social issues
Leadership
Leadership is associated with taking an organisation into the future, finding opportunities that are coming at it faster and faster and successfully exploiting those opportunities (kotter2013)
Motivation
Herzbergs two factor theory
Maslows hierarchy of needs
Block 1 - Big Ideas in organisations
Marketing
Marketing environment
Micro Environment
Focuses on organisations immediate environment (e.g. customers)
Macro Environment
Focuses on external factors which may effect a businesses success (STEEPLE)
Market research
The function which links consumer, customer and public to the marketer through information (AMA, 2004)
The Marketing Mix
The 4 P's
Product
Offering the right product for your audience
Place
Understanding the customer to make the product easily accessible
Promotion
Public relations, Advertising
Price
Is the customer willing to pay the given price for the product or service?
Porter's Strategies for competitive adavantage
Finance
Raising Finance
Retained Earnings/working capital
Debt factoring
Banks (overdrafts)
Lease finance
Equity Finance
Venture capital and private equity
Outsourcing
Operations Management
The 4 V's
Slack et al.
Volume
Volume flexibility
Lead time
Variety
Variety of products/service
Variation
Demand
Forcasting
Seasonal goods
Visibilty
Customer contact
Feedback
Surveys etc.
Supply Chain