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The 5 Ps - From a Hypermarkets Perspective (Product (what are you selling?…
The 5 Ps - From a Hypermarkets Perspective
Product
what are you selling?
purpose
target audience
benefits
similar products
alternative products
Promotion
advertisement
marketing
costs
Place
location of stores
accessible
online stores
customer preference
Price
profit margin?
break-even
competitors prices
distribution cost
production costs
overheads
People
employees
customers