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Shaping business opportunities (Block 3: Building long-term success…
Shaping business opportunities
Block 1:
Big ideas in organisations
Marketing
#
Micro Environment
(Internal)
Kotler & Armstrong, 2016
Five Types of Customer Markets
Government
International
Reseller
Business
Consumer
Macro Environment
(External)
S.T.E.E.P.L.E
Environemental
Political
Economic
Legal
Technological
Ethical
Social
Extended Marketing Mix
People
Process
Pricing
Physical Evidence
Promotion
Place
Product
Block 2:
Competing in a global context
Economic & Financial Flaws
#
Key International Financial Insututions
The International Monetary Fund (IMF)
The World Bank
Balance of Payments
Capital Account
Financial Account
Current Account
Tax Considerations & Exchange Rates
Exchange Rates
Fluctuate Hourly
Raise can be good for purchasing / selling
Falls can be bad for purchasing / selling
Currency Demand
Political Rumours
Government Changes
Tax examples
Income Tax
(Tax on profit)
VAT
(Value added tax)
PAYE
Employee Tax
Vehicle Tax
Tax
Transfer Pricing
Arms-length principle
Transfer pricing
Legal
Transfer mispricing
Illegal
Unitary Taxation
Profit apportionment
The Global Trade Environment
Michael Porter, 1980
Five Forces of Competition
Michael Porter, 1990
Diamond Model
Challenges
Political Instability
Cultural Changes
Adam Smith, 1776
Absolute Comparative Advantage
David Ricarrdo, 1819
Relative Comparative Advantage
Globalisation
More International Trade
More customers
More products
Higher profits
More International Barriers
More jobs locally
More produce made locally
Block 3:
Building long-term success
Leadership & Management
#
Leadership
Evolving the organisation
Vision
No heirarchy
Finding opportunities
Management
Well-known processes
Budgeting
Staffing
Planning
Motivation Theories
#
Maslow, 1943
Hierarchy of Needs
Herzberg, 1950
Two Factor Theory
Improvement
Slack, 1994
The Importance-Performance Matrix
Hellman and Liu, 2013
Development of quality systems
Relationship Marketing
Quality
7 Key Tools
Stratification
Histogram
Control Chart
Scatter Diagram
Pareto Chart
Tally Chart
Cause & Effect Diagram
Quality Management
Quality Control
Quality Assurance
Perception-based Models
Quality Gaps Model (1985)
Dimensions of Service Quality (1991)
Zone of Tolerance (1991)
Operational Risk
Key Terms
Hazard
Likelihood
Impact
Risk
Sources
Product/Service Design
Supply Failures
Operation Process
Customer
Operational Resilience
:
Ability to respond to a potential issue
Definition
:
Potential for an issue or event to result in unwanted or negative consequences for an organisation (Moore, 2017)