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Shaping Business Opportunities (Big ideas (Operations (Strategy,…

- - - - Competing in Global Environments
      - The Diamond Mondel
        
        Structure
        
        Factors
        
        Demand
        
        Supporting Industries
      - 5 Forces of Competition
        
        Competitors
        
        Entrants
        
        Suppliers
        
        Substitutes
        
        Buyers
      - Supply Chain
        
        Vertical Supply Chain
        
        Standard Supply Chain
        
        The Supply Chain Council
        
        Supply Chain Management
        
        Competitive advantage
        
        Inbound Logistics
        
        Operations
        
        Outbound Logistics
        
        Marketing
        
        Service
      - Forecasting/ Ordering
      - Global Brand
      - Innovation
        
        Convergence
        
        Divergence
        
        Crossvergence
      - Global standards
      - Comparative Advantage
        
        Relative Comparative Advantage
      - Outsourcing
    - - Competition
      - Tax Havens
      - Transfer Pricing
      - Arm's Length Principle
      - Exchange Rate Fluctuations
      - FOREX
      - IFRS Standards
    - - Macro/Micro
        
        Socio Culteral
        
        Technical Considerations
        
        Economic Considerations
        
        Political and legal considerations
      - Modes of Entry
        
        Indirect
        
        Direct
        
        Franchise
        
        Alliance
      - Customisation
        
        Culture
        
        Climate
        
        Local attitudes
        
        Religion
      - Marketing Strategy
        
        Establish Mission Statement
        
        Analyse market
        
        Choose marketing strategy
        
        Devise offering
        
        Implement, monitor and evaluate
    - - Identity
      - Reputation
      - Equity
      - Content
      - Packaging
      - Tribes
      - Kapferer's Identity Prism
        
        Relationship
        
        Culture
        
        Personality
        
        Physique
        
        Reflection
        
        Self image
      - GPS
    - - Consumer Protection
      - Low Income Consumers
      - CSR
      - Cultural Homogenization
- - - - How changes impact over time
      - Business Incubator versus Start up accelerator
      - Change not always an immediate impact
      - Product life cycle
      - Long waves of economics
      - Success measure on short term, medium tern and long term objectives.
    - - HRM
      - Engage employees
      - Internal marketing
    - - Stakeholders
      - Innovation value chain
      - Empowerment innovations
      - Inequality discouraging values of free market system
      - Creating Shared Value
      - Measuring issues
        
        Accounting - Historic, Deprival value, Fair Value
      - Relationship marketing
        
        crisis management
    - - Identify political agenda
      - Dynamics of power
      - Core values
      - Soft skills
    - - Sustainability
      - Innovators
      - Early adopters
      - Early majority
      - Late majprity
      - Laggards
      - Manage transition
      - Resistance to change
    - - Viability
      - Six Sigma
      - Cost of quality
      - QA/QC
      - Perception based quality model
      - Quality Gaps model
      - Strategic improvement
    - - Leadership versus management
      - Maslow's Hierarchy of needs
      - Motivation
      - Gender