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Focus on the “core datasets” offer, shape our comms around this including…
Focus on the “core datasets” offer, shape our comms around this including the website (though keeping other offers in background), use what we already know about what is wanted (plus carry out research) to identify what new datasets to acquire and engage in content marketing and sharing of what we have in order to drive an increase in traffic.
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Share our work [Anu]
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[EVANGELIZE] - maybe not now but later (e.g. go out on github, find cool datasets, ask people if you can post them, reference them etc)
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