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B207 (Marketing (Block 1 (Marketing concept (Definition, Orientation,…

- - - - Roles
      - Process
      - Ethics
    - - Definition
      - Orientation
      - Function
      - Mission, vision and values
    - - Demographic variables
      - Geographic variables
      - Psychographic variables
      - Behavioural variable
    - - Micro
      - Macro
      - Competitive advantage
  - - - Micro
      - Macro
    - - entering
      - operating
  - - - Key marketing success
      - Using multiple measures