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B207 :silhouettes: (BLOCK 3 (Relationship marketing (Internal marketing,…
B207 :silhouettes:
BLOCK 3
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Measuring success
Long term process taking years (typically 7-10) particularly operating in different cultural environments (The Open University, 2017)
Practice what you preach, treat staff well, train staff well - after all they are the company's advocates.
The future office, as much about fun as work (The Open University, 2017)
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THE MACRO ENVIRONMENT # # #
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Socio-cultural considerations, these often influence local politics# #
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BLOCK 1
The marketing concept # # # #
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Cities the new countries? Wealth distribution in capital cities creating more similarities among capitals than countries... # #
Global differences in governance # # #
International marketing #
Local governments may try to protect domestic companies (Harris, 2017) by raising revenues, perhaps by imposing charges on foreign companies/placing controls on currency exchange #
Glocalization V Customization # #
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High level of synchronization between operations and marketing important- without it there is likely to be a significant difference between what is expected and what is produced...
Facilities, location, supply chain issues, technology & workforce #
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