Please enable JavaScript.
Coggle requires JavaScript to display documents.
SHAPING BUSINESS OPPORTUNITIES (Marketing (macro environment (PESTLE),…
SHAPING BUSINESS OPPORTUNITIES
INNOVATION
BUSINESS FUNTIONS
#
operations management
marketing
accounting and finance
human resource management
Organisational culture
#
#
GLOBALIZATION
#
Marketing
Mission, vision an values
SWOT
strategic WINDOW
micro environment
macro environment
PESTLE
Competitive advantage
Porter's five forces
Segmentation, targeting, positioning
MARKETING MIX
Functions
#
OPERATIONS MANAGEMENT
Input-Output
Strategy
Recources
Market requirements
Financing