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Shaping business opportunities (Marketing environment (Micro (Employee…
Shaping business opportunities
Branding
Brand tribes
Packaging and labelling
Environmental impact?
Brand Equity
Reputation
Ethical issues
CSR? Corporate Social Responsbility
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Global green new deal
Renewable energy
Energy transformation
Sustainability
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Loyalty
International trade
Outsourcing
Competing in a global context
Currencies and flucuations
Exchange rates and manipulating to benefit
'Global village'
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Finance for SME's
FDI's - Foreign direct investments
IFRS
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Operations management
Process design
Operational resilience
Flexibility
Struture
Risk
Hazard
Crisis management
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Strategy
Joint ventures
Strategic alliances
Competitive advantage
Marketing environment
Micro
Employee voice
Empowerment
Employee involvement
Healthier offices
Macro
STEEPE
Stakeholder analysis
Relationship marketing
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Loyalty
Satisafaction
Trust
Internal marketing
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Market research
Segmentation
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Targetting
NPD - New Product development
The marketing mix
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Quality management
Cost of quality
Impact of quality
Seven key tools
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Quality systems
Performance management
Measuring success