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SHAPING BUSINESS OPPORTUNITIES – B207 (MARKETING (Offerings (Segmentation…
SHAPING BUSINESS
OPPORTUNITIES – B207
BUSINESS
FUNCTIONS
HR
Finance
Operations
Marketing
ORGANISATION
Stakeholders
Employees
Customers
Suppliers
Investors
Government
Mission, vision, values
Long-term business
objectives
FINANCE
Raising
Finance - New
Crowdfunding
Raising
Finance - Traditional
Overdrafts
Leasing
Venture Capital
Private Equity
Accounting and Finance
Balance of payments
FDIs
FX
Fluctuations
Hedging
Supply/Demand/Equilibrium
Taxation
Tax avoidance
techniques
Transfer Pricing (+) Arms Length principle
(-) Re-invoicing
BEPS
OPERATIONS
MANAGEMENT
Role
Input-process-out model
Strategy
Strategic reconciliation
Risk & Resilience
Crisis
Management
Performance
Measures
Process Design
QUALITY
Cost of quality
Importance-
performance matrix
Quality gaps model
QMS
QA
QC
Continuous
Improvement
Six sigma, Lean, TQM etc
INNOVATION
Value player
Value chain
Service
Design
Innovative culture
Time
bound
Cycles
Creative
destruction
MARKETING
Competitive
advantage
Ansoff-matrix
Market
Research
Offerings
Segmentation
Positioning
Targeting
Marketing
Mix
7 Ps
Marketing
Measures
Internal
marketing
Relationship
Marketing
Service-dominant logic
Customer value &
customer satisfaction
Customer loyalty
Global
Marketing
Tribes and communities
Glocal branding
GLOBALISATION
Competing in a global trade environment
Globalisation vs
customisation
Convergence adopting similar
values and processes
Divergence conforming to parent culture
Cross-vergence blended approach
Global Marketplace
Evaluating
competition
PESTLE/SWOT
Five forces of competition
Shrinking World
Supply Chain Mgt
Vertically integrated
Outsourcing, off-shoring, reshoring
LEADERSHIP
Leadership
vs management
Strategic Leadership
Motivational
theories
Hertzberg’s two factor theory
Maslow HoN
Why, what, how?
CHANGE
MANAGEMENT
Purpose & resistance
Sustainable transformation
Organisational change
SHARED
VALUE
Long-term value
Eco-system
for shared value
Sustainability
CSR