Please enable JavaScript.

Coggle requires JavaScript to display documents.

Shaping Business Opportunities (Competing in a global context (Marketing…

- - - - Macro
        
        PESTLE
      - Micro
        
        Customers
        
        Intermediaries
        
        Suppliers
        
        Competitors
        
        Publics
      - Advantage
        
        Competitive
        
        Strategy
    - - data
        
        Qualitative
        
        quantitive
    - - Markets
      - segmentation
      - targeting
      - positioning
    - - 7 Ps
  - - - Input
      - Process
      - output
    - - performance objectives
        
        Quality
        
        speed
        
        flexibiltiy
        
        sustainability
        
        dependability
        
        cost
    - - design
    - - Controlled
      - vertically intregrated
  - - - working capital management
      - debt factoring
      - bank overdraft
      - bank facilities
      - leasing
      - equity finance
      - retained earnings
- - - - Concentrated areas
        
        knowledge
        
        tacit
    - - Regionally networked
      - territorial embedded
      - regionalised national
  - - - importing
      - exporting
      - McBurger index
    - - investments
        
        direct
        
        portfolio
        
        current account
        
        deficit
        
        <export, > import
        
        surplus
        
        < imports, > exports
    - - transfer pricing
        
        avoidance
        
        unitary
        
        solution?
  - - - entering
        
        modes
        
        triggers
        
        sements
        
        preparation
    - - new?
      - adapdation?
      - exsisting?
    - - make it cheaper?
      - specialization
- - - - classic
      - special
      - mega
      - nano
    - - cycles
        
        awareness
        
        exploration
        
        expansion
        
        commitment
        
        dissolution
      - indicators
        
        behavioural
        
        psychological
        
        economic
    - - assess
        
        acknowledge
        
        formulate
        
        implement
    - - verbal abusers
      - blamers
      - rule breakers
      - rule makers
      - opportunists
      - returnaholics
    - - types
        
        Brand champion
        
        brand agnostics
        
        brand cynics
        
        brand saboteurs
      - communication
        
        internal project peer
        
        line management
        
        internal team peer
        
        internal corporate
  - - - employees
      - stakeholders
        
        Power V interest
    - - creation
        
        CSV
      - Accounting
        
        fair value
        
        historical cost
        
        deprival value
      - idea
        
        creation
        
        conversion
        
        diffusion
    - - People
        
        innovators
        
        early adopters
        
        early majority
        
        late majority
        
        laggards
      - Process
        
        8 steps (Kotler, 1996)
        
        establish
        
        urgency
        
        create
        
        team
        
        develop
        
        strategy
        
        vision
        
        empower
        
        employees
        
        generate
        
        wins
        
        consolodate
        
        gains
        
        communicate
        
        vision
        
        anchor
        
        in society
    - - cycles
        
        virtuous
        
        good
        
        viscious
        
        bad
      - term
        
        long
        
        short