Please enable JavaScript.
Coggle requires JavaScript to display documents.
Appendix 2: How Carrefour's Business Functions have Different…
Appendix 2: How Carrefour's Business Functions have Different Objectives & Perspectives on Innovation
Operations
-
-
-
-
-
Innovate through process design, effective planning control systems etc
-
-
Consider environmental impact - gas powered trucks; solar panels; recycling water; reducing carbon emissions etc.
-
-
-
Marketing
+
-
-
-
-
Aims:
Identifying, anticipating & satisfying customer requirements profitably (The Chartered Institute of Marketing, 2015 cited in Harris, 2017)
-
Finance
-
-
-
-
-
Aim: Focus on finance e.g. raising fiance to provide cash for Carrefour to meet its financial obligations to shareholders, employees and suppliers
-
-
-
-