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Appendix 2: How Carrefour's Business Functions have Different…

- - - - Optimizing right time to enter new countries
      - Identifying favorable retail conditions
      - Retail globalisation - reacting with speed/flexibility
      - Using marketing research
      - Prepare budgets
    - - Digital shopping
      - Continue to expand in digital
      - Increase in home shopping
      - Analyse consumer behaviour
      - Adapt to changing needs and profiles
      - France 1/2 clients use omnichannel
      - Account 2/3 of sales
      - Customer data
    - - Behavioural customer analysis
      - Website usage
      - Sales data
      - Improve decision making
      - Anticipating trends
      - Studies cultural change
    - - Adapting offerings per market
      - UAE - understand diversity
      - Consider local tastes
      - Market development
      - Need to analyse data
    - - Identifying, anticipating & satisfying customer requirements profitably (The Chartered Institute of Marketing, 2015 cited in Harris, 2017)
      - Innovation through meeting new markets needs etc.