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Shaping Business Opportunities Shaing business oppurtunities (Leadership …
Shaping Business Opportunities
Relationship Marketing
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Business to business
Repeat custom
Response to feedback
Social media
Emotional triggers
Customer focused
Branding
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Brand image
Customer perspective
Technological developments i.e. social media
Consumer influence on reputation
Brand identity
Organisation perspective
Time & Innovation
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Short term
Cycles
Virtuous cycles
Positive
Vicious cycles
Negative
Economic waves
Medium term
Extension of current product
Quick returns
Recreation
Investment required
Long term
New approach
High risk
Accounting for values
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CSV
Profitable business opportunities
Meeting societal needs
CSR
Philanthropy / charitable
No link to profits
Financial value
Performance management / appropriate methods
Financial statements
Good quality
Aid in decision making
Leadership
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Trust
Future thinking
Creating vision
Followership
Innovation
Change
Empowerment
Inspiration
Influential
Employee relations
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Interactions between employee - employer
Law
Contracts
Organisational policies
Employee inclusion
Empowerment era
Staff development
Flexi working
Motivation
Maximise productivity
Reduced unions
Impact on employee rights
Governments promote economic growth
Pro business policies
Global workforce
Increased pool of labour
Cheap labour
Ethical considerations
Debt bondage - modern day slavery
Working conditions
Code of conduct
Child labour
Quality
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Measure expected V actual outcome
Objective
Histogram
Subjective
Quality gaps model
Fit for purpose
Service experience
Long term viability of business
Cost of production
Customer satisfaction
Global Operations
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Supply chains
Outsourcing/ offshoring
Decreased costs
Foreign exchange market
Fluctuations in exchange rate
Demand curve
Price elasticity
Demand changes for currency
Demand changes for foreign products
Marketing
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International marketing
Crossvergence
Innovation of adaptive working practices dependent on local needs
Convergence
Adoption of best international practices by all businesses
Divergence
Adoption of local practices by the business
Positioning
Effective appeal to consumers
Targeting
Selecting consumer group
Segmentation
Effective appeal to consumers
Marketing Mix
Product/ Place / Promotion / Pricing / People / Process/ Physical
Global competition
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Absolute relative/ comparative advantage
Countries specialising in product / service
Diamond model
Provide insight into competiveness of a country
