Nooda Crunch

Product

Competitors

Unique Selling Proposition

Redesigning

GGE Wheat Crackers (Chinese)

Price

Target Market

About

Why?

How?

Ppushu Ppushu Ramen Snack (Korean)

Nooda Crunch is a ready-to-eat noodle snack that comes in three flavors: Cheese, Barbecue and Pizza. The instructions on the packaging suggest how to prepare the snack: Crush, Mix, & Shake.

SRP: 10 Php (40 grams)

Because of its cheap price, it is readily available to be consumed by a mass market.

Lowest Cost

The packaging can be better designed to reflect the product's nature.

Change the dominant colors

Nooda Crunch: Php 10/40g

GGE Wheat Crackers: Php 34/80g

Ppushu Ppushu Ramen Snack: Php 54/60g

Only ready-to-eat noodle snack from the Philippines

Cheese Flavor

Original: Purple, New: Yellow

Barbecue Flavor

Original: Blue, New: Red

Pizza Flavor (Discontinued)

Original: Pink, New: Orange

Custom typeface that looks like noodles

Possibly remove mascot