Nooda Crunch
Product
Competitors
Unique Selling Proposition
Redesigning
GGE Wheat Crackers (Chinese)
Price
Target Market
About
Why?
How?
Ppushu Ppushu Ramen Snack (Korean)
Nooda Crunch is a ready-to-eat noodle snack that comes in three flavors: Cheese, Barbecue and Pizza. The instructions on the packaging suggest how to prepare the snack: Crush, Mix, & Shake.
SRP: 10 Php (40 grams)
Because of its cheap price, it is readily available to be consumed by a mass market.
Lowest Cost
The packaging can be better designed to reflect the product's nature.
Change the dominant colors
Nooda Crunch: Php 10/40g
GGE Wheat Crackers: Php 34/80g
Ppushu Ppushu Ramen Snack: Php 54/60g
Only ready-to-eat noodle snack from the Philippines
Cheese Flavor
Original: Purple, New: Yellow
Barbecue Flavor
Original: Blue, New: Red
Pizza Flavor (Discontinued)
Original: Pink, New: Orange
Custom typeface that looks like noodles
Possibly remove mascot