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Disney (Business Strategy (Plan (Creativity management, Brand management,…
Disney
Business Strategy
Plan
Creativity management
Brand management
Growth strategy
Action
Diversification
Acquisition
ABC, Pixar, Marvel
Mission
Be a leading producer and provider
Make money for stockholders
More than 20% ROE per year
Core value
Story marketing
Advanced Business Strategy
Competitive Life Cycle
Product innovation
Geographic Expansion
worldwide
Diversification
movies, theme part ,etc.
Stakeholder Analysis
External analysis
Five forces analysis
Threat of new entrants
No potential entrants because of its diversified operation
Threat of substitute product
It is difficult to be substituted because of its clear brand positioning
Bargaining power of customers
Preferences vary among people that is hard to bargain in such a small sales volume
Competitive rivalry within an industry
DreamWorks
New strategy : Theme park, channel and animation
Bargaining power of suppliers
Suppliers increase the cost of materials owing to big sales