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2000px-Intel-logo.svg (Needs and Wants (2Cs of Marketing (Intel has 80%…
History
Intel Corporation was founded on July 18, 1968
Venture capitalist Arthur Rock contributed $10,000 and raised the $2.5 million for the company
Intel released its first product in 1969, the 3101 64-bit Schottky bipolar RAM
Intel has since become a 254.45B market cap company and is one of the biggest semiconductor companies in the world.
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Financial
Intel's portfolio has stakes in 285 different companies mostly in startups as in 2017 they invested 1 billion dollars in AI startups.
Intel invested with 11.8 billion dollars in investment purchases, maturities and 3.4 Billion in ASML Holding N.V
Marketing 4Ps
Product:
Intels products are the best that people can currently buy and they supply to manufacturers like Dell, Apple. Inc, HP, Lenovo. They're processors are almost the only processors available for consumers to buy and they are simple and work well.
Price: They are almost impossible to compete against with a 90% market share in its market and can set prices however they want.
Promotion Intel stickers are some of the most well known brand symbols as they come on almost every prebuilt computer of intel product.
Place:Intel operates around the world and its products can easily bought at most electronics stores as virtually all prebuilt computers utilize Intel processors and most processors available for sale are Intel ones
Production
Intel produces most of its wafers in the US especially in Oregon, Arizona, New Mexico, Chengdu and Ireland.
Research and development in 2017 was 13.1 billion dollars which saves Intel money on manufacturing costs and improves products to have smaller transistors going from 14 nm to 10 nm to 7nm.
Product life cycle: Intel 8th generation processors were released upgrading from the companies 7th generation product from last year which had reached maturity. These new processors were around 10% faster and more efficient and used smaller transistors.
Intel needed to produce and research a product to satisfy consumers need for an affordable personal computer as well as companies who need high performance systems.
Intel turns sand which is silicone into wafers which are then smoothed and flattened perfectly before transistors are made with UV light to make the microprocessors. Intel then tests the chips and makes sure the quality is good.
Ethics
Intel invested more than $145 million in energy-conservation projects saving 3.19 billion kWh of energy. This is something that Intel uses in its marketing to sell more chips that support Intels investments into renewable energy.
25% of Intel's operational space meets the Leadership in Energy and Environmental Design gold standard.
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Resources
Capital resources:
Intel uses 31 billion dollars in property for plants and equipment and uses 18 billion for Research and development plus marketing and administration.
Human resources
Intel employs 102700 people 505 in the USA 25% in Asia 20% in Europe and 4% everywhere else.
Leslie Culbertson-Senior Vice President and Director of Human Resources
Brian M. Krzanich Chief Executive Officer
Needs and Wants
Consumers wanted a consumer microprocessor for desktop computers so Intel meets that need by supplying the only x86 based micro processors that are affordable and have great performance.
2Cs of Marketing
Intel has 80% of the semiconductor market share and almost completely crushes its greatest direct competitor AMD.
Consumers of semiconductor products are demographically everyone who is at least middle class as almost every modern computer uses Intel based processors.
Companies also needed affordable and fast computers so Intel made the best microprocessors for that at the time.
The public soon wanted faster and faster chips so intel had to keep innovating and making more efficient and faster processors.
Financial statements
Intel has $14 billion in Cash and cash equivalents, short term investments and trading assets with 3.7 billion in other long term investments with 26 billion in total debt.
Intel has total assets of 129 billion dollars whcih includes all buildings and positions in companies.
In the first quarter of 2018 Intel has revenue of 16.1 billion dollars and a net income of 4.5 billion dollars. Most of Intel's expenses come from research and production costs which accounts for 32.8% of total revenue.
Intel's current gross margin is $39 billion which is 62% of net revenue. The 38% percent loss comes from manufacturing the goods only.
Types of Companies
Intel is a public Multinational Corporation which has annual shareholder meetings as well as a board of directors.Their share as of June 2018 is worth 55 USD with 4.6 billion shares outstanding
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